Privacy Policy

Effective date: August 7, 2026

Overview

The Shuswap Loop respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you browse our website, create an account, submit or claim a business listing, leave a review, contact a listed business, purchase a service or communicate with us.

Information We Collect

We may collect information you provide directly, including:

• Your name, email address, telephone number and account information
• Information submitted when creating, updating or claiming a business listing
• Business contact details, addresses, websites, photographs and service information
• Reviews, messages, inquiries and other content you submit
• Information provided when contacting The Shuswap Loop
• Payment and transaction information when purchasing a paid service

Payments may be processed by a third-party payment provider. The Shuswap Loop does not intentionally collect or store complete payment-card numbers unless specifically stated at the time of payment.

We may also automatically collect limited technical information, including your IP address, browser type, device information, referring page, pages visited, approximate location, cookie identifiers and general website-usage information.

Business Listing Information

The Shuswap Loop may create business listings using information submitted by businesses or obtained from publicly available sources. Business owners may request corrections, updates or removal where appropriate, or claim their listing to manage its information.

Information displayed on public listings—including business names, contact information, addresses, photographs, reviews and owner-submitted content—may be visible to website visitors and search engines.

How We Use Information

We may use personal information to:

• Operate, maintain and improve The Shuswap Loop
• Create, publish and manage business listings
• Process listing submissions and verify listing claims
• Create and administer user accounts
• Deliver enquiries to listed businesses
• Display reviews and other user-submitted content
• Provide purchased services and process transactions
• Respond to questions, requests and support enquiries
• Send service-related notices and account communications
• Understand how visitors use the website
• Detect misuse, fraud or security concerns
• Meet legal, regulatory and administrative requirements

We limit our collection and use of personal information to purposes that are reasonable and relevant to operating the directory and providing our services.

Consent

We obtain consent where required based on the type of information involved and how it will be used. Consent may be express or implied, depending on the circumstances and the sensitivity of the information.

You may withdraw your consent for certain uses by contacting us. Withdrawal may affect our ability to provide services that require the information. Some information may still be retained or used when permitted or required by law.

Sharing of Information

We may share information in the following circumstances:

• When you send an enquiry to a listed business, the contact information and message you provide are shared with that business
• With service providers that help us operate the website, host data, process payments, provide analytics, deliver email or maintain website security
• When required to comply with a legal obligation, court order or lawful government request
• When reasonably necessary to protect The Shuswap Loop, its users, listed businesses or the public
• As part of a proposed or completed business sale, transfer, reorganization or similar transaction, subject to appropriate privacy protections

Service providers are permitted to use information only as needed to provide their services or as otherwise allowed by law.

The Shuswap Loop does not sell personal information.

Cookies and Analytics

The website uses cookies and similar technologies to operate essential features, keep users signed in, remember preferences, understand website usage and improve performance.

We may use analytics services, including Google Analytics, to collect aggregated information about website traffic and visitor activity. These providers may use cookies or similar technologies according to their own privacy policies.

You can manage cookies through your browser settings. Blocking certain cookies may prevent some website features from working properly. Where required, we will provide additional notice or consent choices for non-essential cookies.

Email Communications

We may send service-related emails concerning your account, listing, enquiry, purchase or requested service.

Promotional emails will be sent only where permitted by applicable law. Marketing messages will identify the sender and include a way to unsubscribe. You may unsubscribe at any time using the link in the message or by contacting us. Unsubscribing from marketing will not prevent necessary service or account communications.

Information Storage and Processing

The Shuswap Loop and its service providers may process or store information in Canada or other countries. When information is processed outside Canada, it may be subject to the laws and lawful access requirements of that jurisdiction.

Retention

We retain personal information only for as long as reasonably necessary to provide our services, maintain business and legal records, resolve disputes, enforce agreements and meet legal obligations.

When personal information is no longer required, we take reasonable steps to delete, destroy or anonymize it. If information is used to make a decision that directly affects an individual, it may be retained for the period required by applicable law.

Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss or disposal.

No website, electronic transmission or storage system is completely secure. Although we take reasonable precautions, we cannot guarantee absolute security.

Your Privacy Rights

Subject to applicable law, you may ask to:

• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Withdraw consent for certain uses
• Request deletion of information that is no longer required
• Ask how your information has been used or disclosed
• Raise a concern about our privacy practices

We may need to verify your identity before completing a request. Certain information may be retained where permitted or required by law.

Children’s Privacy

The Shuswap Loop is intended for a general audience and is not designed to knowingly collect personal information from children without any consent required by law. If you believe a child has submitted personal information, please contact us.

Third-Party Websites

Business listings and website content may contain links to third-party websites. The Shuswap Loop does not control and is not responsible for the privacy or security practices of those websites. We encourage visitors to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our services, technology, practices or legal obligations. The revised policy will be posted on this page with a new effective date. Significant changes may also be communicated through the website or by email where appropriate.

Contact Us

Questions, access requests, correction requests or privacy complaints may be directed to:

Privacy Officer
The Shuswap Loop
British Columbia, Canada
Email: [email protected]

We will review and respond to privacy concerns within a reasonable period and in accordance with applicable law.